The problem
Marketing intake needed consistent records and useful enrichment without creating duplicate contacts or manual follow-up work.
My responsibility
Built the webform ingestion, Airtable lookup, enrichment, and automated follow-up path.
Evidence
Screenshots from the live system and the workflow itself — captions describe only what is visible.


System route
The architecture below is a readable abstraction of the documented workflow, not a simulated live execution.
- Capture and clean form data
- Check for duplicates
- Enrich the record
- Update CRM and follow-up
Reliability notes
- Duplicate lookup happens before record creation.
- Detailed data-integrity metrics remain pending evidence review.
Evidence currently available
- Workflow screenshot
- Follow-up email artifact
Technology used
Evidence still being recovered
Client-approved metrics, execution recordings, exact delivery dates, and sanitized implementation artifacts will be added only after verification. This dossier deliberately avoids unsupported impact claims.